Razer

Razer is a 'LIVE' projects being undertaken for IMC (that's Integrated Media Communication) this year. A company which is very famous and well known, you could say it is the LV version of gaming peripherals. Well anyway enough of projects. Having such 'LIVE' clients is a bad idea because of the low relevance to me. I do heard and used their products before (owning their keyboard many years ago) but is such a obscure brand with low brand recall amongst non-gamers. Simply put, it is not a very desired brand amongst us all (both as a choice set as project client or the product to buy).

A much desired client should be with certain industries like cinema operators. How to re-brand cinemas brand to become much more prestigious, now with new premium like seats being introduce in the market with Cathay Platinum Suites, Golden Village Gold Class seats and also Shaw Premier.

Or tie-in with movie distributors into promoting their new movie. In the place I live in, promotional materials of new blockbuster mainly revolve with showing of trailer in movie theatres, short trailer (15s) on TV channels, posters, the press interviews adapted from NY Times or some foreign press during the red carpet and also having send local celebs (usually Chua En Lai) to interview the stars of the movie. So on hindsight, this was a bad idea.

Had been suggesting a project with a museum. This helps to promote arts, be it Arts Museum or Red Dot. Also, can be with Esplanade, to re-brand them as a core, inhouse platform for all things 'arty'. I'm sure many will love this idea, since the promotional activities are much to be desired. Just look at the horribly designed Esplanade 'calendars of activities' called rather boringly 'Esplanade Presents'. It is so tasteless and seemed unchanged for a long time (even since it was introduced a decade ago?!).

Shall end my rant here with a picture of Razer (:

    

Jumping into conclusion

Well, it's me being silly again. Yet another blunder committed with my yet again narrow perspective- the perspective which I always assumed, which I did not set the notion for. I knew it was the wrong perspective, which I still allow myself to believe in it. Yet again.

For the wrong we did started
Startled almost all
Utmost we tried
But still to no avail
Not hoping for anything
But to end it all
With a silly laugh
Nodding and shaking our heads
Saying
Not again, you brat!

I think my entrepreneurship lecturer is a 'broken wrist'

::Latest::
He's going to resign on Friday. Think I shall miss his broken wrist and the incurring mean jokes on him. Twisted fate I think.

Les Miserables

A musical based on the novel by the same name had now been adapted to a novel. As I’m sure most of us already heard of reviews about how nice and marvellous it is, I think I shall skip the review part and give my own take of why I think this movie is one of the nicest musical movie I’ve ever watch.

NB: The few musical movies I had watched include High School Musical, Phantom of the Opera (all of it), Mary Poppins and Hairspray. Perhaps I’ve watched more but didn’t realised it’s musical movie.

Les Miserables is based 80% of the 25^th anniversary concert, with some lyrics changed. The opening act in the concert was slightly different (like a loaf of bread becomes a mouthful of bread in the movie). The tune is a tad different too. However, for other viewers who are not so picky will not really notice any major and significant changes.

One occasion which I applaud is the sense of notion, how the director shows us the movie. It would be idea if it’s shot in 3D or IMAX with the singing scene or the revolution. I’m sure that will be absolutely amazing. With the brand Les Miserables being such prestigious, the movie is shot as though we are watching the live musical, with the script following rigorously accordingly to the stage performance. This display minimal creativity on the part of the director. Of course, I think it’s difficult to be different (comparing to Phantom).

Camera crew and editing work seemed quite poorly done. But for viewers who had watched the musical live on stage, I’m sure that is to be expected. So be disappointed if you have not watch the stageplay before and is expecting it to be like Phantom. But surely, for those who knew the story, watched the stageplay, you’re in for a real treat. I watched it twice and am going to watch it again if possible.  

Dim Dim - The Hong Kong Pantry

A nice looking simple cafe with a nice look selling Hong Kong (or more like Cantonese) cheap and usual fare. Do not expect pigeon or BBQ Pork Rice. 

Had the century congee/porridge (cooked from rice grains), steam rice flour rolls (chee chong fan) with BBQ pork and Ice Lemon Tea.

The congee is quite watery (quite different from texture in Hong Kong). Taste was dull and boring, but that is the way congee taste to me. It's not porridge, and so it's quite plain (as prepared intentionally). What intrigues me was the fried dough fritters. It was cut finely and fried till brown, and complement well with the congee. 

Portions of the pork (from pork ribs) were generous in servings, and it's the first time having found pork ribs and not the usual pork from the hind legs.

Steam rice rolls with BBQ Pork was quite a let down. The white portion (made of rice flour) was too thick to my liking. However, the sauce and condiments used in this dish is perfect. The fillings was also delicious.

My meal cost $11.20

Ice Lemon Tea

And as in Hong Kong cuisine, wash down the meal either with a glass of hot milk tea/ yuen yang or a glass of cold lemon tea. I prefer the latter. The tea was just nice for me, not being over bearing sweet with an excellent hint of lemon.

Overall, kudos to them using such nice utensils (especially for the drinks) but the food is much to be desired. For the same price, I prefer to visit Rock and Ash (just adjacent) knowing I can have much nicer food (though it's western).

Now, where on Singapore can I devour nice Hong Kong western-style food (like beef hotplate with fries and potatoes)??? The search still continues for the best Hong Kong food in Singapore.