Christine finally touches alcohol, and gives up on herself (for a while), and then decides to pick herself up. Second chances aren't likely to be given when you had given yourself up. Because others just despise you. Why are humans so judgemental, it's creepy.
It just makes me ache when I saw this scene of her waking up in the morning, with her son by her side, taking care of her.
Do we take those beside us for granted at times? Do we knowingly just accept them to help us forever? Goody 2 shoes in us...well that depends innit?
As the sun sets, the moon shall rise. It all sounded too good to be true. At least her son is there for her, and wanting to help (and throwing away a good comfy job in London).
Oh gosh, I just can't stop thinking and feeling sad about it.
Don't we all love Christine, when she's counselling Gabs? How we tend to believe in the lies when it's all been told in a long while. That we believing in our own lies. It hurts when you lies to others, but it gets worse when we starts lying to ourselves. That is just so true at times.
Well, term had ended, for now. Goodbye Nikki, and have fun (and come back soon, missing you already).
$19b for Whatsapp and the gobshite
Facebook simply had too much money. The recent
purchase of Whatsapp shows how extravagance Facebook is in their aggressive
expansion and dominance in the mobile platform. But does the hefty $19b price
tag warrants it?
Facebook had been obsessed with advertising and targeting
relevant ads to their users, as far back as in 2007 with Facebook Beacon which
(surprise!) led to a class action suit. What is vital about Beacon is that
users will have their activities published on their Facebook feed when they
visited certain websites, thus infringing on your privacy.
A quick check on Wikipedia reveals that Facebook
had acquired Beluga in 2011, and integrated with Facebook Messenger.
Other famous acquisition includes Instagram and
Lightbox.com which allows Facebook to enter the foray of photo editing and
sharing sites. What is of no secret now is that Facebook is entering a stagnant
phase, the maturity phase, being widely accepted and in danger of decline. As
with what market analysis business manager will do, it is time to reinvent the
wheel for Facebook. And this wheel- mobile platforms.
Mobile platforms had been Facebook focused since
IPO. It had been their desire, seen from their handling of mobile app. But the
question begets- is Facebook trying too hard? And who is Facebook actual target
user?
Facebook, when it was once cool and new and
exciting was used majority by teenagers and young adults, who did not have huge
spending powers. Now with the rise of notable competitors like Twitter,
Facebook is losing much ground (and attention) from their original intended
users. What used to be a platform for college kids to connect with one another
had become a platform for nosy parents to know what their offspring are up to.
And don’t even get started with B2B on Facebook (like is it even possible?!)
What Facebook now have is the actual telephone
numbers of over 450 million users. Actual live numbers, unlike the millions of
fake Facebook accounts. And it is quite scary, and seen as a desperate attempt
by Facebook to wanting to know us better.
Ignore the corporate gobshite and jargons about
connecting the world and utility to the world by delivering core
Internet services efficiently and affordably. What Facebook need is a reality
check, for once they start charging money for whatsapp, chances are, many will migrate
over to Line or WeChat. In
the mobile platform, which are all intangibles, customers will not stick to a
single product (or app in this case) because of familiarity. Because if
Facebook really believe this, then they won’t be changing the interphase of
their Facebook app to be so degrading!!
Let's hop over now, before Facebook start calling us on behalf of insurance, financial and holiday companies.
My mind is in a state of numbness
After a fall, leading to a bump on my head due to fainting in the toilet (of all places). Just what can be right went the other way for me. Oh well, lemons and lemonades again. Never a fan of lemon.
The truth hurts
When there are signs of deja vu all over again. Imagine when you have the power to give permission to the hospital to start an experimental surgical operation with uncertain chance of survival. It's either they perform this surgery, or else he will be in a state of coma for god knows how long. You had been in this predicament (exactly a year ago, I think) at this same spot. But only you chose to remain constant, leading to a slow and painful death for him.
No. You do not want the same thing to happen again. Because time always continues running, but the people managing it doesn't. You want to break it, so you consent the operation.
Thankfully, the operation is a success. He woke up, responding just fine. You cried- because you are uncertain, and almost thought you single-handedly 'killed' him with that operation. His girlfriend is there crying her heart out. Sobbing, like never before.
Life, we always think is something we take for granted. We are always taking the next sunset/sunrise for granted. If today doesn't goes well, we always tell ourselves, there's always another day tomorrow, or the day's going end soon. Cheer up!
But are we supposedly to take life simply as a sunset, a moonrise, a sunrise and a moonset? What is so frightful is what if the moonrise or sunrise never comes? If the sun will never rise again forever? What will happen then if our lives are in darkness, in uncertainty? Will we still be moody, and in this fearful condition?
So appreciate the little experiences right now, and not keep harping and thinking of the next day, because it might not happen forever. Who knows, there'll not be a tomorrow afterall.
No. You do not want the same thing to happen again. Because time always continues running, but the people managing it doesn't. You want to break it, so you consent the operation.
Thankfully, the operation is a success. He woke up, responding just fine. You cried- because you are uncertain, and almost thought you single-handedly 'killed' him with that operation. His girlfriend is there crying her heart out. Sobbing, like never before.
Life, we always think is something we take for granted. We are always taking the next sunset/sunrise for granted. If today doesn't goes well, we always tell ourselves, there's always another day tomorrow, or the day's going end soon. Cheer up!
But are we supposedly to take life simply as a sunset, a moonrise, a sunrise and a moonset? What is so frightful is what if the moonrise or sunrise never comes? If the sun will never rise again forever? What will happen then if our lives are in darkness, in uncertainty? Will we still be moody, and in this fearful condition?
So appreciate the little experiences right now, and not keep harping and thinking of the next day, because it might not happen forever. Who knows, there'll not be a tomorrow afterall.
Total Defence
Its just another week to Total Defence day, one of the few ‘national
education’ (by which a term used loosely) days celebrated in Singapore. This is
kind of like remembrance day, for 15 February is when the unfortified fortress
fell to the Japanese.
Since then till now, much emphasise is being made on how
fragile Singapore is and how Singaporeans must be vigilant and alert of
external threats which risks the country stability. Total defence is by far my ‘favourite’
day.
Total defence consist of the 5 pillars, Military, Civil,
Social, Economic and Psychological defence.
This kinda
are the main building blocks of peace and stability in the country.
Military- the military helps protect Singapore with their 2
prong approach (Deterrence and Diplomacy)
Civil- Knowing how to react in times of emergencies. Civilians
should know and identify threats in their everyday intimate surroundings.
Economic- Helping to keep Singapore prosperous and measured
in terms of GDP. The more the merrier.
Social- Living in harmony as quoted from the pledge, ‘regardless of race, language and religion’
. Can we achieve cohesion in this globalised world where there are more fast
tracked citizens then the true blue Singaporeans?
Psychological- Being loyal and the will to overcome
obstacles.
Oh, such a significant day indeed. Is it still relevant especially after the riots? Are we still proud of being Singaporeans?
Been a long time since there's any movement here
I want to go for a staycation so badly. Have you ever felt the need to cry and laugh at the same time?
New year! New 2014!
Humans should have some self-deserving basis reserved truly for themselves. Not be such pretentious soul pretending to care. It's alright to be different people in different times, that's ok, but we should always remember the people we were.
So I shall start my first resolution (why it's resolution? To resolve living a new life?) to be more observant and mindful.
Being mindful and sensitive towards others.
Second. Finish the freaking Bride and Barista story. It's been 3 years, going 4 and I've not even finish 0.00001% of it. Haiz.
Third. Bring back my old witty linguistic. The older post from me is much sophisticated and just is much better.
Tada.
December
December is coming real soon in like less than a day, bring Xmas to just 26 days! Xmas is one of the most commercialised and expensive festival imho, with crazy sales and holidays. Xmas is supposedly to be a close knitted, family affair, with night mass at the local church. But with globalisation, colonisation and many other factors, Xmas is now all about gift exchanges. I don't even know how Xmas becomes so heavily focused on gift exchanges.
December meant I'm just another 1.5 months away to freedom (hopefully) and I can start seeing the vast blueness of the sky. A long break awaits me in December (7 full days). But it also meant a totally whole new project comming up (with a tight deadline). And there's no way a short movie can be completed within a week.
Soon enough, it will be the new year, where a brand new year will start yet again. 2014, I still am not ready for you. For now, just one step at a time, please. Can I have a TARDIS to travel back in time?
December, Xmas specials of my favourite shows (think Doctor Who). This is all I'm looking forward to. The 50th anniversary was comical, nice with a feel good feeling.
December meant I'm just another 1.5 months away to freedom (hopefully) and I can start seeing the vast blueness of the sky. A long break awaits me in December (7 full days). But it also meant a totally whole new project comming up (with a tight deadline). And there's no way a short movie can be completed within a week.
Soon enough, it will be the new year, where a brand new year will start yet again. 2014, I still am not ready for you. For now, just one step at a time, please. Can I have a TARDIS to travel back in time?
December, Xmas specials of my favourite shows (think Doctor Who). This is all I'm looking forward to. The 50th anniversary was comical, nice with a feel good feeling.
Ok, I'm slow but THE 12 DOCTOR IS PETER CAPALDI
When I first heard of this, I hope he will being some Malcolm Tucker charm into the show. The show could go like this:
12:Fuck. Fuck. Fuck. Clara fucking Oswin what the FUCKING FUCK have you done?!
Clara: Oi What have you FUCKING I done?
12: Don't FUCK around in the Tardis, oh you impossible fucking girl
Clara: Watch out! A dalek!
Dalek: EXTERMINATE!
12: Exter-fucking-nate me? I'll show you who's your boss with your plumbing hands and egg whisk and the fucking sound.
<12 sonic something wooden>
12: Oh, 12 fucking doctors later, and it's still fucking useless on wood.
<12 throws screwdriver to Dalek>
Dalek: You shall be fucked by our exterminate rays. EXTERMINATE! x3
12: Oh fuck
Clara: Doctorrrrrrrr....
Bad script, but I'm hoping he will sound more Scottish than Matt (no offence here). Can't wait for christmas.
12:Fuck. Fuck. Fuck. Clara fucking Oswin what the FUCKING FUCK have you done?!
Clara: Oi What have you FUCKING I done?
12: Don't FUCK around in the Tardis, oh you impossible fucking girl
Clara: Watch out! A dalek!
Dalek: EXTERMINATE!
12: Exter-fucking-nate me? I'll show you who's your boss with your plumbing hands and egg whisk and the fucking sound.
<12 sonic something wooden>
12: Oh, 12 fucking doctors later, and it's still fucking useless on wood.
<12 throws screwdriver to Dalek>
Dalek: You shall be fucked by our exterminate rays. EXTERMINATE! x3
12: Oh fuck
Clara: Doctorrrrrrrr....
Bad script, but I'm hoping he will sound more Scottish than Matt (no offence here). Can't wait for christmas.
Greenfield Milk in Singapore
Although the tainted food industry had almost recovered from all the bad press and publicity in recent years, from the China infant milk crisis to Horsemeat however, we are still particularly afraid and tend to be cautious about the origin of the final product which ended up in the shopping basket.
Is this the new marketing tactics by inserting the word 'free-range' and 'organic' to prove that your product is much better than competitors? Taking the case of Greenfield Milk (which I think supplies to several Starbucks chains in Singapore), which advertised themselves in chic ad design as seen on board MRT trains.
One FB user asked Greenfield questions regarding the cow's lifestyle, dietary and reproductive habits.
Looking at the comment thread and how they claimed their milk is more nutritious than other milk from Australia, I still think Greenfield's milk is not as delicious and milky and creamy as that of Farmhouse. So, Greenfield, you're not able to convince me to buy your brand. Also, I felt Greenfield is diluted (slightly better than Meji) and the High Calcium Low fat version tasted so horrible, so for me, Farmhouse is still better than the Happy Cow BS Greenfield claimed. And would anyone drink milk that is milked in Indonesia? Some would, including me, initially. But later, I switched brands because of the price and how the taste changes from time to time, without consistency.
Is this the new marketing tactics by inserting the word 'free-range' and 'organic' to prove that your product is much better than competitors? Taking the case of Greenfield Milk (which I think supplies to several Starbucks chains in Singapore), which advertised themselves in chic ad design as seen on board MRT trains.
![]() |
| So where-else does milk comes from? |
In the past, I thought Greenfield milk is actually milk squeezed from the cows in Australia, shipped over to Indonesia where they process and package their milk for sale to Singapore. Now I think there's a changed in their supply chain, with the (happy) cows being milked in some high altitude area in Indonesia. But it seemed they aren't quite satisfied into answering queries about the cow's lifestyle and dietary conditions.
Looking at the comment thread and how they claimed their milk is more nutritious than other milk from Australia, I still think Greenfield's milk is not as delicious and milky and creamy as that of Farmhouse. So, Greenfield, you're not able to convince me to buy your brand. Also, I felt Greenfield is diluted (slightly better than Meji) and the High Calcium Low fat version tasted so horrible, so for me, Farmhouse is still better than the Happy Cow BS Greenfield claimed. And would anyone drink milk that is milked in Indonesia? Some would, including me, initially. But later, I switched brands because of the price and how the taste changes from time to time, without consistency.
The World As I know It
The world… just is very troublesome…
One side of the world gathers major global leaders to talk about nothing…
Another side of the world is starving to death…
Another side of the world is celebrating music awards…
Another side of the world is fighting terrorism…
Another side of the world is protesting…
Another side of the world has many being fired…
Another side of the world is waiting for a football match…
Another side of the world is still sick…
Another side of the world is not even known clearly to the rest of the world…
Another side of the world has the critics…
Another side of the world has the critics to those critics…
Another side of the world has a child crying…
Another side of the world has a man living with countless number of servants and wives…
Another side of the world has nothing…
Another side of the world has everything…
Yet we are all waiting for something…
Some say 2012,
Some say a random rock,
Some say tomorrow,
Some say tonight,
Some say now.
But do we know?
No, we don’t. Not until
We get there.
The world
Concerns me,
Yet there is nothing to be done.
Don’t call me a fatalist,
Don’t call me a realist,
I’m just stating the facts.
What Marketing Taught Me
Having studied marketing for 2 years, each and every 'live' project (think there's 12 in total) are totally the same, having to consider the following. And the method involved are what the contestants in The Apprentice underwent, and so, each project felt like being assigned a task by Lord Sugar, just without the firing, but with the persona of his 2 sidekicks Nick and Karen from the tutors. Here goes:
1. The Brief
The brief is a short and sweet piece of paper indicating what are the specifications of the purpose of marketing. More of a guideline into what the client is looking for/ and want. This brief is the ultimate and most vital piece of information from the client.
Usually, people ignore this brief and starts to deviate, especially on project work (YES, I KNOW!!) and surprisingly, the tutors still can pass them (SERIOUSLY?!). Brief sometimes are what we already know, however, it contains the vital information, and is considered a gem if there's a well written one.
2. Product Life Cycle
This is the important and yet kind off boring part of marketing- identifying which stage of the cycle the product is at, and if the market is still idea. Boring because it is all theoretical and administrative, reading reports after reports of consumerism insights, GMID reports and sometimes Nielson market indices. However, still a very important tool.
3. Focus group
Often mentioned in the reports churned out (and always faked in my groups, expect for IMC) but always so seldom conducted. Focus group seemed like the only way of qualitative research, just like questionnaire being the most efficient way of collecting quantitative research unless otherwise stated. I think this is what differentiated the calibre of the groups. For qualitative research, other methods includes placing a mock product in the supermarket and survey how many people pick that product up (used to place other brand of the same product type side-by-side as a kid and see how people reacted), participant observation, supermarket/store trek and more. Definitely it's much easier to pat your head and rub the stomach at the same time!
4. The pitch
The most important pitch is not during the actual and final presentation (15% of your overall grades!!). Instead, is when you're presenting your ideas for the very first time during the small consult between your group and the tutor. This is the best time to mind read your tutors and have some understanding on the reception of your ideas. Thus, it is always wise to asked for the best salesman in the group to pitch the idea, because you want the tutor to not just like the idea, but to be IN LOVE with it.
Just like selling a product, be persuasive and convincing. Selling is an art, and happy people sells, miserable bastards don't. Be happy, and you'll sell. If the tutor love the idea, they'll more than happy to endorse and give recommendations to improve and get a better grade. If they don't like the idea, tough love, but life still continues.
Thankfully there's no really birch tutors, who will go like "I'm here to listen and not help to brainstorm on your ideas" or will walk out of a unprepared discussion. Of course, there are many tutors who love showing group the brief and keep saying "Stick to that".
1. The Brief
The brief is a short and sweet piece of paper indicating what are the specifications of the purpose of marketing. More of a guideline into what the client is looking for/ and want. This brief is the ultimate and most vital piece of information from the client.
Usually, people ignore this brief and starts to deviate, especially on project work (YES, I KNOW!!) and surprisingly, the tutors still can pass them (SERIOUSLY?!). Brief sometimes are what we already know, however, it contains the vital information, and is considered a gem if there's a well written one.
2. Product Life Cycle
This is the important and yet kind off boring part of marketing- identifying which stage of the cycle the product is at, and if the market is still idea. Boring because it is all theoretical and administrative, reading reports after reports of consumerism insights, GMID reports and sometimes Nielson market indices. However, still a very important tool.
3. Focus group
Often mentioned in the reports churned out (and always faked in my groups, expect for IMC) but always so seldom conducted. Focus group seemed like the only way of qualitative research, just like questionnaire being the most efficient way of collecting quantitative research unless otherwise stated. I think this is what differentiated the calibre of the groups. For qualitative research, other methods includes placing a mock product in the supermarket and survey how many people pick that product up (used to place other brand of the same product type side-by-side as a kid and see how people reacted), participant observation, supermarket/store trek and more. Definitely it's much easier to pat your head and rub the stomach at the same time!
4. The pitch
The most important pitch is not during the actual and final presentation (15% of your overall grades!!). Instead, is when you're presenting your ideas for the very first time during the small consult between your group and the tutor. This is the best time to mind read your tutors and have some understanding on the reception of your ideas. Thus, it is always wise to asked for the best salesman in the group to pitch the idea, because you want the tutor to not just like the idea, but to be IN LOVE with it.
Just like selling a product, be persuasive and convincing. Selling is an art, and happy people sells, miserable bastards don't. Be happy, and you'll sell. If the tutor love the idea, they'll more than happy to endorse and give recommendations to improve and get a better grade. If they don't like the idea, tough love, but life still continues.
Thankfully there's no really birch tutors, who will go like "I'm here to listen and not help to brainstorm on your ideas" or will walk out of a unprepared discussion. Of course, there are many tutors who love showing group the brief and keep saying "Stick to that".
The few bad Singaporean habits
Singaporeans by and large had been criticised and sometimes condemned
by foreigners. However, not all of them lies with the fault of the government(which
we love to blame). But these habits are also the social ills of being Asian,
but prominently found in Singapore. Here goes:
1. The Singaporean way of walking
Singaporeans are sneaky, literally. They walk disorderly,
and love to ‘pavement hog’. Be it individuals, or with a group, they tend to
block the whole passageway, not allowing others to overtake and blocking the
way of other pedestrians in the opposite direction. But having said that, Singaporeans
are perfectly capable of negotiating their way, especially against their way.
I observed on numerous occasions how a huge pack of people
walking from point A to point B, and after awhile, the whole path is swarm with
people walking from point B to A. this intrigues me, like how so many people
can just sneak between the crowd and onto their business. It’s like the typical
Singaporean behaviour of ‘my grandfather road’.
Most are also guilty of standing around in a circle with
your group of friends and block the middle of the walkway. It is inconsiderate,
and often creates a roundabout commonly seen in motorways. Being non-confrontational,
the other poor pedestrians will just walk around the circle. Talk about walking
in circles. Ok, bad joke.
| That is how we should walk, in an orderly fashion |
2. jaywalking
Singaporeans are time conscious, and will stoop into risking
their life if it means saving time and increased convenience. (think how many
time did you jaywalk because you’re lazy to climb the overhead bridge?) even
when a person is just 10 m away from the crossing, he/she will still jaywalk. And
to think Singapore is a safe and orderly country. What an irony. But the pedestrians know that cars will stop for them because the road is 'my grandfather's road'. My grandfather is bigger than your father's road. (Father's road is commonly used by drivers).
| At least Jaywalking in here is not as bad as the photo. |
Last but not least…
3. Doors
Most shopping malls in Singapore have a 2 panel automated
sliding doors. For some older malls, they have a 2 panel manual operated
push/pull doors. Keeping in mind of the very unique way Singaporeans walk, they
tend to just push 1 panel of the door and walk out, while the rest wanting to
walk in will just wait (until they judge it to be safe to just sneak in) all
this while with a second panel waiting. Why can’t people just push the other
panel? It’s not like they’re faulty. This often blocks the flow of traffic, and
slows down everybody’s pace.
Singaporeans also love to not hold the door for others. One
common behaviour is the person in front of me will push open the door to the
maximum, so he can walk pass, I will also walk pass quickly and not touch the
door. The person behind me will quickly push the door to the maximum, allowing
the next person to cross and the cycle continues. This saves time and is
relatively efficient. But some bad behaviour is a person in front of me closing
the freaking door. Thanks a lot(!)
And a very special mention to LIFTS!
Singaporeans tend to stand in the middle of the lift. Not
sure why, but like in MRTs, Singaporeans will often crowd around the middle.
Hopefully, these bad behaviour will improve in years to
come, but for now, keep our fingers cross that they will improve and not meet
someone like them. Even I’m guilty for some of the behaviour. And please, don't get me started on queuing. Leave that for another day.
Closure
We are all constantly in search of the truth, which includes closure. Closure in life, friends and situations/scenarios. But without really finding closure, are we able to be at peace with ourselves, and how will we be able to 'live with it'?
Quotes
I know I had posted this before, but this is a very meaningful quote:
We must be satisfied with the soup that is set before us, and not desire to see the bones of the ox out of which it has been boiled.
Contentment breeds satisfaction, which leads to happiness. Often people aren't able to be happy and be at ease with themselves because of their curiosity.
We must be satisfied with the soup that is set before us, and not desire to see the bones of the ox out of which it has been boiled.
Contentment breeds satisfaction, which leads to happiness. Often people aren't able to be happy and be at ease with themselves because of their curiosity.
Humans are
so often curious, because that is our nature. To question the why and what not. But
it is in this aspect which prevent us from finding closure, closure with the
situation, and with yourself.
Working in
a department which deals with complain letters (why does the word complain even
occurs?!) I find that most of the people uses it as an avenue to vent their
frustration. The frustration of feeling helpless that their parcel are lost (I’m
working in a postal office). Being human, we tend to like to be in control, and
be informed in the whole process. Once we lose that ability, all hell break
lose. These are the people who are unable to find closure. For complain cases,
it usually works like this:
1. You
learnt of the problem occurred (like your parcel was delivered late)
2,. You felt
helpless, and felt bad (about yourself, or your recipient or even just at the
situation)
3.
usually by now we have 2 different types,
a. Those
who accept it, and close the case. Or
b. who
demand to know what happened, how it happen and generally, angry.
3. you
write a complain letter, threatening to report to the CEO, or the MPs or
whatsoever people.
Frankly,
I think my company should not even be replying to such people. Because in life,
shit happens. It is alright to feel angry, but do not let your feelings
manipulate to emotions, which will influence the actions. Sure, some of this
shit are the company fault, but do not vent your frustration by calling the
staff and give them a verbal scolding. Imagine how will they feel, especially
when it’s not even their fault.
Usually,
for people to find closure, they will experience anger, followed by acceptance
and finally closure. In my complain example, however, since there’re no
acceptance (few will accept the ‘official excuses’ made because simply put, the
company really is at fault), thus these complainers will not find closure. However,
it is another completely different story if you call the company and want to
know the process and why it had been late in delivery. This is finding closure
in a way because you want to be educated and informed, and not just to vent
your frustration.
Usually,
when people call the hotline to complain, they in fact do not know what they
want, and the answers they want to hear. They just want someone to hear and
shout mean words to the poor people on the phone because they felt it’s their prerogative.
And after that phone call, the poor people will usually say sorry. I think they
should just use this phrase, “I empathise with you on your frustration, and my
company would like to apologise for the regrettable experience caused by the
lateness of delivery”.
Hopefully,
there’ll be fewer people who complain, because ultimately, they are the ones
who shows how shallow they are, forever judging others by their moral paucity. Sometimes,
it’s great to receive feedback and complains if they have a nice tone. Just not
shouting. Shucks, it’s my last day tomorrow at work. Now I’m a happy kid who
will devote more time here.
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